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Get the Best Price

Overview // Get the Best Price // Prepare Your Home // Inspection - Selling


Setting & Getting the Best Price

The most important element of selling a home is setting the price right from day one of the listing period. If the price is too high, the right buyers won’t come see your home, your home won’t be able to compete with the other homes in that price range, you won’t get any offers, the home will take too long to sell and you will spend months chasing the right price. The longer a home sits on the market, the less negotiating power you have as a seller.  Setting the listing price competitively from the beginning will draw the best offers sooner.  Historically, the first offer is the best offer you will receive.

Condition of the Property

The condition and appearance of your home are critical factors in getting the best price for your home. Jennifer will walk through your home and advise you how to stage your home most effectively. Some areas are much more important and more likely to pay off than others. Often, the buyer is motivated by emotional responses to the condition and staging of the home as much as the price of the home. Jennifer can point out things to do that are easy and inexpensive, yet go a long way toward triggering those "buy" emotions.


As your agent, I'll negotiate on your behalf throughout the entire process to ensure that your best interests are protected. Real estate negotiations and contracts can be intimidating in their complexity. Most people have almost no experience in these negotiations. After all, how often do you buy or sell a new house? As a real estate professional, getting you the best terms and prices in all negotiations is simply part of my job.

Proven Marketing 

Effective marketing is important to selling your home quickly and getting the highest price.  Aggressive, effective marketing by every available medium is how Jennifer has become a successful real estate agent in the Columbia area. It’s her job to assure that you get as many qualified offers as possible; allowing you to extract the highest price the market will bear.


Real estate negotiations and contracts can be complex and intimidating. Most people have little experience in real estate transactions. After all, how often do you buy or sell a house? As an experienced real estate professional, Jennifer’s job is to negotiate on your behalf to get the best price and terms.

In-Depth Market Analysis

As an expert in Columbia real estate, Jennifer analyzes market values every day. She will work closely with you to get the highest price the market will bear, in the time frame you need. In order to determine the market value of your home, Jennifer will do in-depth research including:

  • Homes recently sold
  • Homes listed that did NOT sell
  • Homes currently for sale (supply)
  • Buyer activity in the area (demand)
  • Features of your home and neighborhood

The Market Value of a Home is Not Determined by:

  • What the seller paid for the home
  • What the seller has invested in the home
  • What it would cost to rebuild the home
  • What the seller needs for the home
  • What the seller wants for the home
  • What other homes are listed for in the area
  • What a neighbor says the home is worth
  • What another agent says the home is worth

The Market Value of a home is determined solely by:

What a buyer is willing to pay for the home. Buyers decide what they are willing to pay for a home by considering the prices of other homes recently sold in the area.

Factors that determine how much and how quickly a home will sell:

Factors a Seller Cannot Control:

  • Location of home
  • Impact of surrounding properties
  • Competing homes on the market
  • Current market trends
  • Current financing trends
  • Functionality of floor plan
  • Characteristics of the lot
  • When the right buyer comes along
Factors a Seller Controls:
  • Price
  • Condition of the property
  • Terms of the sale
  • Showing flexibility/availability
  • The right agent to market your home and negotiate on your behalf